Tuesday, 8 November 2016

"Great content" is NOT all it's cracked up to be Read Story

"Great content" is NOT all it's cracked up to be. You may think that I'm crazy for saying that...
But, as they say, numbers don't lie.
My unconventional approach to SEO quickly catapulted Backlinko from a blank Wordpress installation to 119k monthly visitors.
(Not to mention 67,000 email subscribers and a 7-figure business)
But I didn't email you today to brag.
I'm here to show you that there's a better way to do SEO and content marketing....
...an approach that gets consistent results for you and your business.

Before I outline my approach, let me tell you a quick story:
Back when I did SEO client work, I had a client in the precious metal investment space.
This client sold extremely expensive gold and silver bullion bars (the same ones they have at Fort Knox).
As you might imagine, this industry is VERY competitive. In fact, the average sale is around 25k.
And my approach for this client was dead simple:
"Publish great content on a regular basis."
And that's exactly what I did:
I published a new piece of quality content on his blog every week...like clockwork.
So...what happened?
To put it in simple terms, nothing.

After four months of publishing on a regular basis, my client's organic search engine traffic barely budged.
So I decided to switch things up.
Instead of blindly following a publishing schedule, I focused on pushing out AMAZING content.
Specifically, content that was built to maximize shares, traffic, and first page rankings.
(I also spent a ton of time promoting the content I created)

Then something crazy happened:
Using this new approach, I created an infographic for this client...
...and that infographic went viral.
My client's infographic was featured on huge investment sites (like ZeroHedge) and mainstream news sites (like The Christian Post).
So we quickly created ANOTHER infographic using the same system.
And that infographic went viral too. Even more than the first one.
Needless to say, my client was head over heels pumped.
And I learned a lesson from that experience that I'll never forget:
Most people believe the secret to first page rankings and targeted traffic is to publish "great content".
Instead, first page rankings are a direct result of strategically promoting your content the right way.

And that's the unconventional approach to SEO I talked about in last week’s video.
Speaking of last week’s video, I also revealed the 4 Fatal SEO Mistakes that hold people back from the first page rankings they deserve.
In my experience, overcoming these mistakes is KEY if you want to get more traffic, leads, and customers from your content.

Now it's time to talk about how to create content that gets results.
Once you've sidestepped the 4 Fatal SEO Mistakes, it's time to start creating and promoting your content the right way.
And that’s exactly what I’m going to show you how to do later this week.
Specifically, I’m going to show you how I used The WASP Method to create and promote a post that’s generated 246,057 visitors.
(This page also ranks in the top 3 in Google for a VERY competitive keyword).
So keep an eye out for the next email from me.
And I’ll see you later this week.
Finally Our readers with our Great Content are important for us.
Cheers,OP Suthar Content Head- Team www.meritmock.com

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