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Wednesday, 28 September 2016

Marketing Management Quiz for Bank Exam Preparation

You read marketing management quiz here for best IBPS Bank Exam Preparation. Here is the top 10 important marketing awareness quiz for upcoming bank exams. These all are some basic marketing strategy questions and answers.
What is marketing - Marketing means the action or business of promoting and selling products or services, including market research and advertising.

Q.No. 1. Marketing is a_____________function of transferring goods from producers to consumers.
(1) Systematic 
(2) Economic
(3) Management 
(4) Commercial
(5) None of these

Q.No. 2. Premium pricing is also termed as_____________.
(1) High pricing 
(2) Medium 
(3) Low 
(4) none of these
(5) None of these


Q.No. 3. The central theme or idea of an ad message is known as_____________.
(1) Ad themes 
(2) Ad copy 
(3) Ad messages 
(4) Ad Network
(5) None of these

Q.No. 4. The term Meta marketing was first used by_____________.
(1) Eugene. J. Kelly 
(2) N. H. Borden 
(3) Tim drapes
(4) Tim Berner Lee
(5) None of these

Q.No. 5. _____________includes debit cards, credit cards, smart cards etc.
(1) E-branding 
(2) E-cash 
(3) E-commerce
(4) E-maketing
(5) None of these



Q.No. 6. Which of the following is not a service?
(1) Hospital 
(2) Banking 
(3) Insurance 
(4) Education
(5) None of these

Q.No. 7. Which of the following is for an e-marketing tool?
(1) I-radio 
(2) Mobile phone 
(3) I-kiosks 
(4) Cinema
(5) None of these

Q.No. 8. The four Cs are_____________.
(1) Customer focus, cost, convenience and communication
(2) Convenience, control, competition and cost
(3) Customer solution, cost, convenience and communication
(4) Competition, cost, convenience and communication
(5) None of these

Q.No. 9. Direct marketing refers to a communication between the_____________and_____________directly.
(1) Seller and buyer 
(2) Firm and suppliers 
(3) Society and target market 
(4) Price and services
(5) None of these

Q.No. 10. Tele –marketing is a part of_____________.
(1) Direct marketing 
(2) Social marketing 
(3) Viral marketing 
(4) Relationship marketing
(5) None of these

Answer Key:
1. d
2. a
3. a
4. a
5. b
6. d
7. d
8. c
9. a
10. a

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