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Sunday, 17 July 2016

Marketing Awareness Quiz for SBI/IBPS Exams 28

Hello Aspirants. Welcome to MM Online Marketing Quiz in . Here we are creating important marketing quiz questions and answers covering important topics in Marketing, which is common for all the SBI, IBPS bank competitive exams and other competitive exams. We have included questions that are repeatedly asked in many previous bank exams !!!



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Q.1. A banking product is an example for___________.
(1) Tangible product 
(2) Generic product 
(3) Potential product 
(4) Intangible product
(5) None of these



Q.2. Marketing is a process which aims at____________.
(1) Satisfaction of customer needs 
(2) Selling products 
(3) Production 
(4) Profit making
(5) None of these

Q.3. The task of any business is to deliver__________at a profit.
(1) Customer needs 
(2) Products 
(3) customer value 
(4) Quality.
(5) None of these

Q.4. Industrial products are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.
(1) B2B 
(2) B2C 
(3) FMCG 
(4) Convenience
(5) None of these

Q.5. Marketing buzz means_________.
(1) Viral marketing 
(2) Virtual marketing 
(3) De‐ marketing 
(4) Social marketing.
(5) None of these

Q.6. Tele–marketing is a part of___________.
(1) Direct marketing 
(2) Social marketing 
(3) Viral marketing 
(4) Relationship marketing
(5) None of these



Q.7. An increasingly large number of firms are changing their organizational focus from__________ to __________ .
(1) Product  management;  Functional  management
(2) Brand  management;  Customer relationship  management
(3) Global  management;  Regional  management
(4) Product  management;  Territory  management
(5) Global  management;  Territory  management

Q.8. Modern marketing begins and ends with the___________.
(1) Sales 
(2) Products 
(3) Customers 
(4) Price
(5) None of these

Q.9. Banks are a part of______________.
(1) Macro environment 
(2) Micro environment 
(3) Ecological 
(4) Technological environment
(5) None of these

Q.10. Organizations which sell their producers on the internet directly to consumers are called.
(1) B2B 
(2) B2C 
(3) Re‐marketing 
(4) Service marketing
(5) E-commerce


Answer Key:
1. 4
2. 1
3. 3
4. 1
5. 1
6. 1
7. 2
8. 3
9. 2
10. 2

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