Wednesday, 11 May 2016

Marketing Knowledge for SBI PO/Clerk Exam 2016

Dear expert mm readers. You know that SBI has changed the exam pattern for PO and we have already posted SBI PO Exam Pattern and Syllabus 2016 pdf free download link available here.

In this syllabus we found some section like Marketing Knowledge or Marketing Awareness is also included in this syllabus and exam pattern. You also check and download SBI Clerk Exam Syllabus 2016 Pre and Main pdf and read it.

So, In this article we are presenting top 10 most and SBI previous year asked Questions related to this section check here. These questions and answers as well as PDF free study notes and quiz material, Capsule/Digest are very helpful for our visitors.

some expected questions with answers for your upcoming IBPS connected exam. These marketing questions quiz are very useful for every aspirants who are preparing for future IBPS Bank PO Clerk assistant and Officer level exams. 

Q. 1. Market –oriented firms focus on:
1. Retailers
2. Distributors
3. Customers
4. Wholesalers

Q. 2. Which one of the following BEST describes the human need?
1. Food
2. French-fries
3. Burger
4. Pizza

Q. 3. Need becomes ________ when they are directed towards a specific object.
1. Actual need
2. Want
3. Satisfaction
4. Demand

Q. 4. A television advertisement showing the safety features of the Volvo 240 DL would be best
classified as which of the following?
1. Product advertising
2. Pioneer advertising
3. Defensive advertising
4. Societal marketing

Q. 5. The basic role of promotion is _____.
1. Information
2. Manipulation
3. Communication
4. Interpretation

Q. 6. Which of the following statements is correct?
1. Marketing is the term used to refer only to the sales function within a firm.
2. Marketing managers don't usually get involved in production or distribution decisions.
3. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
4. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Q. 7. Which of the following is not an element of the marketing mix?
1. Distribution.
2. Product.
3. Target market.
4. Pricing.

Q. 8. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
1. Pricing
2. Distribution
3. Product development
4. Promotion

Q. 9.Which of the following is NOT included as a basic idea in the definition of marketing concepts?
1. Total company effort
2. Profit
3. Productivity
4. Customer satisfaction

Q. 10. The focus of marketing today is _______.
1. Value and Satisfaction
2. Quality and Long Term Relationships
3. All of the Above
4. None of the Above


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