Friday, 15 January 2016

SPECIALIST OFFICER Exam (SO): Marketing Syllabus

IBPS SO - Marketing Officer Syllabus

IBPS SO - Marketing Officer Syllabus

Marketing Officer Detailed Syllabus here : IBPS Specialist Officer Syllabus 2016 SO Exam Pattern SPECIALIST OFFICER 2016-17 EXAM PATTERN is different for Scale 1 and Scale 2 Officers although both category exam patterns touch the four major subjects which are as follows:

For Marketing officer (Scale 1), exam pattern will outline the following four major subjects:

  • Reasoning
  • English Language
  • Quantitative Aptitude
  • Professional Knowledge
Professional Knowledge is really the easiest section of IBPS Specialist Officer Exam. This section will basically include questions from the academics which mean this section is based on the post or designation that the candidate has applied for.

Also check:

Professional Knowledge Syllabus for Marketing Officer (Scale I) post:

Banks conducts specialist officers’ exam (IT Officer, Marketing Manager, Finance Manager & Agriculture Officer etc.).

Specialist exam contains a separate section, based on the chosen specialization other than usual sections - Quant, English, GK & Reasoning.
  • Marketing Mix (4-Ps of Marketing)
  • Brand Management
  • Services Marketing (Additional 3-Ps i.e. People, Process & Physical Evidence )
  • IPR (Intellectual Property Rights i.e. copyrights, trademarks, patents)
  • Marketing Strategy (Horizontal, Vertical, Backward)
  • Corporate Social Responsibility
  • Business Ethics
  • Brief knowledge of Retail Management
Some of the major topics which come in professional knowledge section are given below:-
  • Concept, Nature, Scope and Importance of Marketing
  • Meaning, Functions and Importance of Marketing Management
  • Marketing Process & Marketing Planning
  • Marketing Research
  • Marketing Segmentation
  • Consumer/Buyer Behaviour & Motivation
  • Product Planning and Development
  • Branding, Packaging, Labelling, Standardization & Grading
  • Pricing Decision
  • Sales Promotion & Personal Selling
  • Rural Marketing
  • Bank Marketing
  • Insurance Marketing
  • International Marketing
  • Social Responsibility & Marketing Ethics
  • Consumer Protection in India
  • Marketing of Services

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