Wednesday, 2 December 2015

Marketing Awareness Capsule : Quiz - 15

1.       Which of the following is not correct with regard to Marketing ?
a.       Marketing is a Management Function
b.      Marketing is a Philosophy
c.       Marketing is not related to Business Activity Alone.
d.      Marketing means Selling.
e.      Objective of Marketing is to achieve customer satisfaction.

2.       Consumer may be defined as one who buys?
a.       Goods
b.      Services
c.       Both a and b
d.      Neither a nor b
e.      None of these

3.       Which of the following is a part of Marketing Management?
a.       Identification of Business Opportunities
b.      Understanding the customer needs
c.       Producing according to customer needs
d.      Delivering as per customer Convineince
e.      All the Above

4.       ___________ describes changes in an individual’s behaviour arising from experience.
a.       Modeling
b.      Motivation
c.       Perception
d.      Learning
e.      None of the above

5.       Below are the four alternatives showing stages of a consumer in arriving at a decission to purchase or reject a new product. Arrange them orderwise.

1) Interest  2)  Trail 3) Awareness  4) Evaluations

a.       (1), (2), (3), (4)
b.      (3), (1), (4), (2)
c.       (3), (1), (2), (4)
d.      (1), (4), (2), (3)
e.      None of these

6.       If a company’s objective were to reach masses of buyers that were geofraphically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
a.       Advertising
b.      Personal Selling
c.       Public Relations
d.      Sales Promotion
e.      None of the above

7.       Using a successful brand name to introduce additional items in a given product category under the same breand name (such as new flavours, forms, colours, added ingredients, or package sizes) is called a(n):
a.       Line extension
b.      Brand Extension
c.       Multibranding
d.      New Brands
e.      None of These

8.       Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or neeed is called a(n):
a.       Idea
b.      Demand
c.       Product
d.      Service
e.      None of these

9.       If Surf – Excel is three pack sizes of 200 grams, 500 grams, 1 kg and are available in two types of packages. What is the product depth :
a.       Two
b.      Three
c.       Six
d.      Eight
e.      Nine

10.   _________ is the general term for a buy8ing and selling process that is supported by electronic means.
a.       Interenet commerce
b.      Web commerce
c.       Computer commerce
d.      Electronic commerce
e.      None of the above

11.   When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies ?
a.       Product extension
b.      Line extension
c.       Market targeting
d.      Market positionning
e.      None of the above

12.   In terms of special product life cycles, a _______ is a basic and distinctive mode of expressoin
a.       Genre
b.      Style
c.       Fashion
d.      Fad
e.      None of the above

13.   _______ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behaviour who might require separate products or marketing mixes.
a.       Product differentiation
b.      Market segmentation
c.       Market targeting
d.      Market positioning
e.      None of the above

14.   ________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
a.       Mass Marketing
b.      Market Segmentation
c.       Market Targeting
d.      Market Positioning
e.      None of the Above

15.   _________ factors are the most popular bases for segmenting  customer groups.
a.       Geographic
b.      Demographic
c.       Psychographic
d.      Behavioral
e.      None of the Above

16.   When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called
a.       B artier
b.      Buy – back
c.       Counter purchase
d.      Like-value exchange
e.      None of these

17.   The stage in the product life cycle that focuses on expanding market and creating product awareness and trial is the :
a.       Decline stage
b.      Introducing stage
c.       Growth stage
d.      Maturity stage
e.      None of these

18.   A ______ is  a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
a.       Push strategy
b.      Pull strategy
c.       Blocking strategy
d.      Integrated strategy
e.      None of the above

19.   A(n) _________ is a retail store that carries a narrow product line with a deep assortment within that line.
a.       Shopping goods store
b.      Convenience store
c.       Specialty store
d.      Department store
e.      None of these

20.   The term “Globalization” means _____
a.       Opening the economy for world trade
b.      Closing the economy
c.       Both a and b
d.      Neither a and b
e.      None of these

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