Tuesday, 29 December 2015

IBPS SPECIALIST OFFICER (SO): MARKETING KNOWLEDGE QUEST



 IBPS SPECIALIST OFFICER: MARKETING KNOWLEDGE QUEST


Marketing Knowledge MCQs


  • IBPS PO and Clerk Exam : Marketing Awareness Quiz 19
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     Q.1. Niche market means ———
    (1) Large market
    (2) Very small market
    (3) Medium market
    (4) Meta Market
    (5) International Market


    Q.2. Product mix include ———
    (1) Bar Coding
    (2) Packaging
    (3) M.R.P.
    (4) 2 & 3
    (5) All of these 



    Q.3. Bank use which kind of distribution?
    (1) Intensive distribution
    (2) Exclusive distribution
    (3) Selective distribution
    (4) All of these
    (5) None of these

    Q.4. SCM flow means —————-
    (1) Money flow
    (2) Goods Flow
    (3) Information flow
    (4) 1 and 2
    (5) 1, 2 and 3




    Q.5. Direct Marketing means ___________
    (1) Advertisements
    (2) Banners
    (3) Face-to-face selling
    (4) Selling by all staff
    (5) Achieving targets

    Q.6. Marketing starts from ————-
    (1) Production
    (2) Customer
    (3) Need, Want & Demand
    (4) Promotion
    (5) Satisfaction

    Q.7. Barter System is a-
    (1) Product concept
    (2) Production concept
    (3) Selling concept
    (4) Exchange concept
    (5) Import concept

    Q.8. Relationship marketing is also known as ——-
    (1) Direct marketing
    (2) Internet Marketing
    (3) Win-Win marketing
    (4) Online marketing
    (5) Social marketing

    Q.9. A campaign is a-
    (1) Specific message being sent to a specific group of recipients
    (2) System
    (3) Plan
    (4) Market
    (5) Company




    Q.10. Market Research is needed for _________.
    (1) Deciding the market area
    (2) Deciding the right-product to be sold.
    (3) Making proper marketing decisions
    (4) Deciding right time to sell
    (5) All of the above

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