Monday, 14 December 2015

IBPS Bank PO & Clerk : Marketing Awareness 16

Hi readers, This article is based on IBPS PO and Clerk Marketing Awareness Questions. This material is based on general awareness questions. Marketing questions are important for IBPS specialist exams and for SBI PO.

Q.1.The place in the business buying behavior model where interpersonal and individual influence might interact is called the
(a) environment
(b) response
(c) stimuli
(d) buying center
(e) None of these

Q.2.The course of a product’s sales and profits over its lifetime is called
(a) the product life cycle
(b) the dynamic growth curve
(c) the adoption cycle
(d) the sales chart
(e) None of these

Q.3.When companies make marketing decisions by considering consumer’s wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
(a) Innovative marketing
(b) Societal marketing
(c) Value marketing
(d) Consumer-oriented marketing
(e) None of these

Q.4.All of the following are thought to be sources if new product ideas EXCEPT.
(a) internal sources
(b) customers
(c) competitors
(d) the local library
(e) None of these

Q.5.If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
(a) new brand strategy
(b) line extension strategy
(c) brand extension strategy
(d) multibrand strategy
(e) None of these

Q.6.If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies?
(a) market penetration
(b) market development
(c) product development
(d) diversification
(e) None of these

Q.7.When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____
(a) group
(b) bi-variant population
(c) sample
(d) market target
(e) None of these

Q.8.Joining with foreign companies to produce or market products and services is called
(a) direct exporting
(b) indirect exporting
(c) licensing
(d) joint venturing
(e) None of these

Q.9.If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem?
(a) Too much advertising
(b) Too few social goods
(c) Cultural pollution
(d) Too much political power
(e) None of these

Q.10.A(n) ____ is a name, term, sign, symbol, or design, or a combination of these that identifies the marker or seller of a product or service.
(a) product feature
(b) sponsorship
(c) logo
(d) brand
(e) None of these

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