Saturday, 21 November 2015

IBPS Bank Jobs Exam - Marketing Special Question Bank : 13

1. Modern style of marketing include
(1) digital  marketing     
(2) tele-marketing          
(3) e-commerce
(4) e-mails  solicitation 
(5) All of these

2. Aggressive Marketing is necessitated due to:
(1) globalization             
(2) increased  competition         
(3) increased production
(4) increased job opportunities
(5) All of these

3. The sole aim of marketing is to
(1) increase sales
(2) increase the number of employees
(3) increase profits
(4) increase production
(5) All of these

4. SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Employee
(4) Small and Medium Enterprises
(5) None of these

5. Social marketing is
(1) share market prices
(2) marketing by the entire society
(3) internet marketing
(4) marketing for the social cause
(5) society bye-laws

6. Personal loans can be canvassed among
(1) salaried  person       
(2) pensioners  
(3) foreign nationals
(4) NRI  Customers        
(5) Non-customers

7. Value-added services means
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these

8. A call means:
(1) shout out to somebody
(2) profession or business
(3) visiting friends
(4) visiting prospective customers
(5) after-sales service

9. Efficient Marketing styles require
(1) proper planning       
(2) good communication skills  
(3) team work
(4) knowledge of products         
(5) All of these 

10. The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) ability and willingness of the salesperson
(5) team leader aggressiveness

11. Conversion means:
(1) meeting a prospective client
(2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller into a buyer
(5) converting a prospective client into a buyer

12. Which of the following is not involved in the Growth Strategies of a company?
(1)  Horizontal  integration
(2) Vertical Integration 
(3) Diversification
(4) Intensification          
(5) None of these

13.One of the following is not included in the 7 P's of Marketing. Find the same.
(1)   Product      
(2)   Price           
(3) Production
(4)   Promotion
(5) None of these

14.Cross-selling is a basic function of
(1)  All  employers         
(2)  All  employees         
(3) All salespersons
(4) Planning Department
(5) All of the above

15.Online Marketing is the function of which of the following
(1) Purchase  section     
(2) Production  Department      
(3) IT Department
(4) Design  Section         
(5) A collective function of all staff

16.Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above

17.Lead generation means
(1) tips for selling tactics
(2) tips for better production                   
(3) generating leaders
(4) likely sources for prospective clients
(5) All of these

18.Effective selling skills depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team

19.Data mining means analyzing the data stored with
(1)  The  DSA     
(2)  The front-office staff            
(3) The back-office staff
(4)  The  customers       
(5) None of these

20.Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction processing
(4) Data Entry
(5) None of these 

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